Home

Works

Sirge

Shopify Web App

A product that empowers e-commerce owners to manage sales growth channels and marketing for their brands.

Overview

Presented Data in a Way that Helps E-commerce Owners Gain Insights and Drive Business Growth.

The Sirge Shopify app helps users track their ads and campaigns, streamlining and enhancing their marketing efforts.
It identifies sales-driving channels and offers various tools to support revenue growth.
Gamification elements were applied to engage users and encourage continuous learning in business management.

My Role

Product Designer

Worked in Agile mode with a cross-functional team to quickly deliver solutions.
Utilized tools like Mixpanel, UserLyric, and PostHog to identify user pain points and optimize the product experience.
Led design system iterations focusing on scalability and supporting fast-paced development cycles.

Tools

Figma/ Click up/ MixPanel / Figjam / PostHog / User Lyric

Team

Product Managers x 2, Product Designer x 2 (Me), Engineer x 16

Duration

Oct 2024 - Apr 2025 (Ongoing)

Problems

Presented Data Lack on Engagement

Problems

Marketing-oriented data presentation confused users

30% of users found terms like “ROAS” and “Generated”, difficult to understand.

Lack on the interaction on tabulated data

Only 10% of users will scroll left to see the whole chart.

Data are only significant while accounts are linked

Over 40% of existing users doesn’t connect to any ads account.

Marketing-oriented data presentation confused users

30% of users found terms like “ROAS” and “Generated”, difficult to understand.

Lack on the interaction on tabulated data

Only 10% of users will scroll left to see the whole chart.

Data are only significant while accounts are linked

Over 40% of existing users doesn’t connect to any ads account.

Marketing-oriented data presentation confused users

30% of users found terms like “ROAS” and “Generated”, difficult to understand.

Lack on the interaction on tabulated data

Only 10% of users will scroll left to see the whole chart.

Data are only significant while accounts are linked

Over 40% of existing users doesn’t connect to any ads account.

Solutions 1

Solution 1

Applied micro interaction & animation to highlight data

By using micro-interactions and animations, I made the data feel less intimidating—turning it into “happy data” that empowers users and gives them a sense of control.

Solutions 2

Less is more - Prioritized what help users make decision

Users care most about sales—they see it as the key performance metric. While metrics like “pay-per-click” are useful, they take longer to interpret. I prioritized decision-driving data.

Solution 2

Solutions 3

Behavioural reinforcement - Educating user

Ads drive sales, connecting an ad account is essential for delivering valuable insights. That’s why I focused on educating users about its importance and guided them through the setup process.

Solution 3

Hypothesis

By making the data easier to understand and removing barriers, users are more likely to gain meaningful insights.

Hypothesis

Hypothesis

By making the data easier to understand and removing barriers, users are more likely to gain meaningful insights.

Hypothesis

Hypothesis

By making the data easier to understand and removing barriers, users are more likely to gain meaningful insights.

Hypothesis

Design Principle

Happy Data, Empathizes Data

Design Principle

Design for understanding

Users aren’t professional marketers—so we use plain language and meaningful visuals to communicate clearly. By simplifying our messaging and supporting it with intuitive graphics, we help users quickly grasp insights and make confident decisions.

Design with empathy

Engaging

Design for understanding

Design with empathy

Engaging

Design for understanding

Design with empathy

Engaging

Validation

Clear and Strategic Pathway to Capture User Behaviors and Identify Problems

Validation

There’s no such thing as a perfect design or solution. With multiple channels and platforms, I determined design direction, measure success rates, and identified problems by continuously monitoring user data.

Redefine the Problem

How might We Deliver Helpful Data to the Users?

Redefine the Problem

30%

of users view the home page less than 1 mins.

Problems:

I often see dashboards where 100% of sales are attributed to the “Other” channel, which indicates we were not providing meaningful or categorized data.
The dashboard mainly contains sales widgets, offering limited information overall.

Solutions 1

Break Down Sales by Channels Clearly

Further categorized sales into defined channels (organic traffic, direct & ) to reduce reliance on the “Other” bucket and provide users with meaningful insights at a glance.

Solution 1

Solutions 2

Implementing Gamification

The "Growth Hub" feature we delivered was designed to encourage users to continuously learn and grow their business. I implemented gamification by introducing achievement levels for users to progress through.

Solution 2

Takeaway

Design for Product Growth

What I Learn from This Expereince

Takeaway

Design with strategic intent

Design doesn’t end with completing a task. While many features begin as assigned tickets, I think a few steps ahead—asking how we can gather data to inform future decisions, and how it connects to product marketing and business goals.

Go-to-market means a lots to a product

A product can’t succeed without a clear path to attracting users. While product marketing may not be our primary role as designers, it’s still important to think beyond the screen. By collaborating with PMs and product marketers, we help spark user interest, support feature adoption, and ensure the product reaches the people it’s built for.

Let’s Connect!

Let’s Connect

Upwork

Home

Work

Laralin28@gmail.com